From Amsterdam Centraal, take Metro 52 toward Zuid and get off at Vijzelgracht. From there, walk to the Heineken Experience at Stadhouderskade 78, 1072 AE Amsterdam. Do not follow older directions that send you from Centraal on tram 24 to Marie Heinekenplein. GVB changed tram 24 on March 29, 2026, and the line no longer runs through Ferdinand Bolstraat and Vijzelstraat.
Marie Heinekenplein still matters because Heineken Experience identifies it as the nearest tram stop. It is not, however, the default arrival point from Amsterdam Centraal. The current distinction is important: use Vijzelgracht for Metro 52 from Centraal, while Marie Heinekenplein remains useful when the live GVB journey planner gives you a suitable tram route from another part of Amsterdam.
The final destination should always be the full address, not only “Heineken Experience,” “De Pijp,” or a general neighborhood pin. Stadhouderskade is a busy road with tram movement, bicycles, crossings, and several plausible places to stop. Reaching the correct area but standing on the wrong part of the street can still cost time when you have a booked entry slot.
There is another reason to plan the arrival rather than treating it as an ordinary museum walk. Large trolleys and carry-on luggage are not accepted in the venue’s lockers. Heineken Experience directs visitors with larger bags to Lockerpoint at Marie Heinekenplein 12. If you arrive from Schiphol with luggage, you may therefore need to deal with the bag before approaching the entrance at Stadhouderskade 78.
Metro 52 to Vijzelgracht Replaced the Old Tram 24 Route from Centraal
The strongest route from Amsterdam Centraal is now Metro 52 to Vijzelgracht. At Centraal, follow the signs for the metro rather than leaving the station and searching for the old tram 24 connection. Metro 52 continues south through central Amsterdam, and Vijzelgracht is the nearest metro station named by Heineken Experience.
This correction matters because older access descriptions may still appear in saved maps, previous articles, screenshots, or travel notes. Before March 29, 2026, tram 24 was commonly associated with the Ferdinand Bolstraat and Vijzelstraat corridor. GVB’s revised timetable removed tram 24 from those streets and directs travelers in that corridor toward alternative trams or the North–South metro line.
Do not interpret that change as meaning tram 24 no longer exists or that the Heineken Experience area has no tram service. Heineken Experience still lists trams 1, 7, 19, and 24 among the public-transport lines serving the surrounding area. The problem is the old Centraal-to-Marie-Heinekenplein instruction, not the existence of tram 24 elsewhere on the network. For a journey beginning at Amsterdam Centraal, Metro 52 gives you a route that matches the current network without depending on a former tram alignment.
Once you reach Vijzelgracht, use Stadhouderskade 78 as the destination for the remaining walk. Avoid navigating only to De Pijp, Ferdinand Bolstraat, or the nearest canal. Those labels place you in the wider area but do not identify the entrance. Keep the venue address visible until you are standing at the correct building.
The metro route also avoids a common mistake at Centraal: going outside first and then trying to work out which tram platform still matches an old instruction. Current transport information in Amsterdam can change because of network revisions and construction. Checking GVB immediately before departure is still sensible, but Metro 52 to Vijzelgracht should be the first route you test from Centraal.
Marie Heinekenplein Is Still the Nearest Tram Stop—but Not the Default from Centraal
Marie Heinekenplein has not become irrelevant. Heineken Experience’s accessibility information identifies it as the nearest tram stop, while Vijzelgracht is the nearest metro stop. Both are described as wheelchair accessible.
The mistake is treating “nearest tram stop” as the same thing as “best stop from every starting point.” It is not. A visitor coming from another part of Amsterdam may receive a current tram route to Marie Heinekenplein from the GVB planner. In that case, the stop is an excellent arrival anchor because it places you close to the venue and near the luggage-storage address used for oversized bags.
A visitor starting at Amsterdam Centraal faces a different decision. The old direct-looking tram 24 instruction no longer follows the current route through Ferdinand Bolstraat and Vijzelstraat. Going outside Centraal specifically to search for that connection adds confusion before the journey has properly started. Metro 52 removes that uncertainty.
Use Marie Heinekenplein when the current journey planner routes you there from your hotel, museum, restaurant, or another city location. Do not force the stop into a Centraal journey simply because it is physically closest to Heineken Experience.
This distinction also helps when reading the venue’s own directions. The official FAQ lists several nearby tram lines and Metro 52, but it does not mean every listed line provides a direct ride from Amsterdam Centraal. Public-transport directions should always be interpreted from the actual origin, not only from the list of services near the destination.
Marie Heinekenplein becomes particularly important when you have a large suitcase. The official luggage alternative is Lockerpoint at Marie Heinekenplein 12. In that situation, the square is not merely a tram stop; it becomes a necessary intermediate destination before the booked visit.
Stadhouderskade 78 Is the Final Anchor, Not a General De Pijp Map Pin
Heineken Experience is located at Stadhouderskade 78. That full address should remain your navigation target from the moment you leave Vijzelgracht until you reach the entrance. The official accessibility guide also identifies a vehicle drop-off zone directly outside the front entrance at this address.
Do not switch the map target to “De Pijp” after leaving the metro. De Pijp is a district, not an entrance. Marie Heinekenplein is a square and transport anchor, but it is not the venue address. Vijzelgracht is a metro station, not the final building. Each name has a different role:
Vijzelgracht is the Metro 52 arrival from Amsterdam Centraal.
Marie Heinekenplein is the nearest tram stop and the location of the recommended luggage-storage alternative.
Stadhouderskade 78 is the Heineken Experience entrance address.
Keeping those roles separate prevents the final approach from becoming a series of small map corrections. Amsterdam streets around the venue include heavy bicycle movement, tram infrastructure, canal crossings, and busy road traffic. Stop walking before checking your phone, confirm that the map still shows Stadhouderskade 78, and then continue.
A map may appear to place you beside the building while the practical crossing or entrance remains on another part of the block. Do not cross a cycle lane while concentrating on the screen. The most useful confirmation is not that you have entered the general Heineken Experience area; it is that your navigation has reached the official address.
For taxi and ride-hailing journeys, use the same address. Asking only for “Heineken Experience” may still work, but the full address gives the driver a defined drop-off point. The official accessibility information confirms a drop-off zone outside the front entrance, which is especially useful for visitors with reduced mobility, luggage already stored elsewhere, or a time slot that leaves little room for orientation errors.
From Schiphol, Change at Amsterdam Centraal for Metro 52
From Schiphol Airport, the most understandable public-transport route is to take the train to Amsterdam Centraal, then change to Metro 52 for Vijzelgracht.
Schiphol Airport station is directly below the terminal building. Schiphol states that trains reach Amsterdam Centraal in approximately 14 to 17 minutes and normally run up to eight times per hour. Check the current NS journey information before boarding because engineering work or service disruption can change the best train.
At Amsterdam Centraal, do not leave the station to look for the former tram 24 route. Follow the metro signs, take Metro 52 toward Zuid, and get off at Vijzelgracht. This creates a clear two-stage journey:
Schiphol Airport to Amsterdam Centraal by train.
Amsterdam Centraal to Vijzelgracht by Metro 52.
Vijzelgracht to Stadhouderskade 78 on foot.
The main exception is luggage. Heineken Experience provides free cloakroom storage only for items no larger than 320 × 255 × 492 millimeters. Trolleys and carry-on luggage are not accepted. The venue directs visitors with larger items to Lockerpoint at Marie Heinekenplein 12.
That means a traveler arriving directly from Schiphol must decide about baggage before reaching the entrance. Do not arrive at Stadhouderskade 78 with a suitcase and assume it can be left inside. The luggage rule may require an additional stop at Marie Heinekenplein, so build that into the journey before the ticket time.
A taxi from Schiphol can reduce transfers, but it does not solve the luggage restriction. If your hotel can hold your bags, leaving them there before the visit is usually cleaner than carrying them to the venue area. When hotel storage is not available, route yourself to Marie Heinekenplein 12 first and then continue to the entrance.
Large Suitcases Must Go to Marie Heinekenplein 12 Before Your Time Slot
The luggage rule is one of the strongest reasons not to treat this visit as an ordinary station-to-attraction walk.
Heineken Experience has a cloakroom and free lockers, but the official maximum dimensions are 320 × 255 × 492 millimeters. Larger items, including trolleys and carry-on luggage, are not allowed. The recommended nearby storage provider is Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam.
Check your bag before leaving Schiphol, Amsterdam Centraal, or your hotel. A small backpack may fit within the published dimensions; a rolling cabin suitcase may not. Do not rely on the airline’s “carry-on” classification because the venue specifically says carry-on luggage is not accepted.
The correct order for a visitor with a large bag is:
Reach Marie Heinekenplein 12.
Store the luggage.
Navigate to Heineken Experience at Stadhouderskade 78.
Arrive for the booked starting time.
Do not reverse that order by going to the venue first and asking whether an exception is possible. The two addresses are close enough to belong to the same visitor area, but they are not interchangeable. Marie Heinekenplein 12 is the luggage-storage address. Stadhouderskade 78 is the attraction entrance.
The ticket time makes this more than a minor inconvenience. Heineken Experience uses booked starting times. Its ticketing information says visitors may arrive within half an hour before or after the printed time, but visitors holding the correct time slot receive priority. The venue also allows standard Heineken Tour tickets bought through its site to be rescheduled until one hour before the visit.
Do not plan to use the half-hour allowance as ordinary transfer time. A queue, luggage-storage stop, wrong tram instruction, or slow crossing can consume it quickly. Aim to complete the luggage stop before the beginning of the permitted arrival window.
Vijzelgracht or Taxi: Decide by Ticket Time, Rain, and Luggage
Metro 52 to Vijzelgracht should remain the first public-transport choice from Amsterdam Centraal. A taxi becomes more sensible when the journey includes several conditions at once: heavy rain, restricted mobility, children who are already tired, a close ticket time, or luggage that has already been stored and collected elsewhere.
For a taxi or ride-hailing vehicle, enter Stadhouderskade 78 rather than only the attraction name. Heineken Experience confirms that a drop-off zone is available outside the front entrance.
A taxi does not eliminate every access decision. Amsterdam traffic can still delay the arrival, and the driver may need to stop according to road and cycle-lane conditions. Keep the full address open and confirm that the vehicle is approaching Stadhouderskade rather than a general De Pijp location.
Public transport is often more predictable from Centraal because Metro 52 avoids surface traffic. The metro route also prevents the obsolete tram 24 instruction from sending you toward a stop that no longer matches that former corridor. However, you still need enough time for the walk from Vijzelgracht and for locating the entrance.
Your ticket conditions should influence the choice. The venue’s ticketing page allows arrival within half an hour before or after the selected time, with priority for visitors whose time slot is current. Standard tour tickets purchased on the official website can generally be rescheduled until one hour before the booked start. Refunds are not normally available, including for public-transport problems.
If a disruption appears while you still have more than an hour, consider changing the time instead of trying to force an unreliable route. If the ticket time is close and Metro 52 is operating normally, stay with the metro rather than experimenting with tram combinations. If Metro 52 has a confirmed disruption, use the GVB journey planner and compare the current tram alternative with a taxi.
After the Visit, Choose Marie Heinekenplein or Vijzelgracht by Your Next Direction
The best departure point after the Heineken Experience does not have to be the same one you used on arrival.
For a return to Amsterdam Centraal, Vijzelgracht and Metro 52 provide the clearest rail connection. Retrace the route to the metro rather than searching for the former tram 24 service toward Centraal.
Marie Heinekenplein becomes more useful when your next destination is within De Pijp or when the current GVB journey planner gives you a convenient tram from the square. It is also the correct place to return if you stored a large bag at Lockerpoint before the visit.
Do not walk automatically toward Marie Heinekenplein because it is described as the nearest tram stop. First decide whether you need your luggage, a tram, or Metro 52. The correct sequence depends on the next task:
Retrieve luggage at Marie Heinekenplein 12 before leaving the area.
Use Marie Heinekenplein when a live tram route fits the next destination.
Use Vijzelgracht when returning toward Amsterdam Centraal by Metro 52.
Use Stadhouderskade 78 only as the venue entrance or vehicle drop-off target.
This final decision prevents a common waste of time: leaving the attraction, walking to the nearest transport stop, and only then discovering that another station would have matched the onward journey better.
Amsterdam’s tram network can change because of scheduled revisions and temporary construction. GVB advises passengers to check the journey planner shortly before travel. That is particularly important here because older tram 24 directions may remain visible online even though the line stopped using Ferdinand Bolstraat and Vijzelstraat on March 29, 2026.
Sources checked
Heineken Experience — confirmed the official address at Stadhouderskade 78, nearby tram and metro context, and the entrance drop-off zone.
https://www.heinekenexperience.com/en/service-and-contact
Heineken Experience Accessibility Guide — confirmed Marie Heinekenplein as the nearest tram stop, Vijzelgracht as the nearest metro stop, wheelchair-accessible transport context, and the drop-off zone outside Stadhouderskade 78.
https://www.heinekenexperience.com/en/accessibility-guide
Heineken Experience FAQ — confirmed the cloakroom size limit, the restriction on trolleys and carry-on luggage, and Lockerpoint at Marie Heinekenplein 12.
https://www.heinekenexperience.com/en/faqs
Heineken Experience Tickets — confirmed booked time slots, the half-hour early-or-late arrival allowance, priority for the correct slot, and approximate tour-duration guidance.
https://tickets.heinekenexperience.com/en/tickets/tpm
GVB — confirmed the March 29, 2026 timetable change and that tram 24 no longer runs through Ferdinand Bolstraat and Vijzelstraat.
https://over.gvb.nl/nieuws/nieuwe-gvb-dienstregeling-vanaf-29-maart/
GVB — confirmed current public-transport planning and the need to check live service information before travel.
https://www.gvb.nl/en/travel-information/journey-planner
Schiphol Airport — confirmed the airport railway station below the terminal, the Amsterdam Centraal connection, the usual 14-to-17-minute journey, and service of up to eight trains per hour.
https://www.schiphol.nl/en/from-to-schiphol/by-public-transport/train/
Last updated: August 7, 2026
