Sapporo's register counted 1,953,468 residents on 1 September 2026, the normals give 479 cm of snow a year, and the 2027 snow festival runs 4 to 11 February.
No longer a production plant: seven buildings and about 150 shops on the 1876 brewery site, with surviving brickwork, the old chimney and small-scale brewing.
3- to 5-chome is souvenirs and drugstores; 1- and 2-chome lean fashion and used clothing; 6- and 7-chome turn into restaurants, bars and independent shops.
The zoo stays open all winter, but it is not the summer zoo in snow. Polar bears and snow leopards become the draw while tropical species move indoors.